The state of the art system allows the user to plan and fully optimise their TV campaign. Drawing on industry and client specific data, the program is capable of analyzing campaign effectiveness in seconds and enables TV planners to create the most cost effective campaign.
Plan and fully optimise your TV campaign
- Can compare and analyse past and future TV costs immediately
- Merges impacts, revenues and universes to create bespoke costing schemes
- Planners can create multiple what-if scenarios